VR Executive Bootcamp
As a rapidly growing digital medium, Virtual Reality (VR) represents one of the most disruptive – and most frequently misunderstood – technologies of our era. While much media attention has been placed on gaming and entertainment applications for VR, little information or practical guidelines are available on how to incorporate VR into corporate strategy – leaving executives and leadership teams uncertain how to effectively leverage its potential as an enterprise sales and marketing tool.
Join Lucid Dream, a VR production studio and strategy consultancy, for a one-day “VR bootcamp” designed to cut through the clutter, separate the hard facts from the hype cycle surrounding VR, and rapidly move executives and their leadership teams from VR-naïve to VR-ready. Through a content-packed, single day format participants will:
-Gain familiarity and first-hand experience with the current platform landscape – from low fidelity mobile to high-end “tethered” and “room-scale” VR.
-View demos on a variety of leading VR platforms including Google Cardboard, Samsung Gear VR, Oculus Rift, and HTC Vive, and understand the strengths and limitations of each technology.
-Explore the specific advantages and new possibilities VR presents compared to traditional web and digital marketing channels.
-Review case examples of how other companies are incorporating VR in their lead generation efforts and broader sales process.
-Anticipate and begin preparing for the disruptive impact VR may have on industry.
-Identify low cost ways to begin internally experimenting with VR right away.
-Create a VR adoption roadmap for your organization.
-Understand the impending implications of next-gen technologies including Augmented Reality (AR) and Mixed Reality (MR).
Google’s VR offering may be simple, but its reach and branding potential are undeniable. Cardboard viewers work with any modern smartphone.
Samsung’s GearVR works with any high-end Samsung Galaxy phone, and offers a premium mobile VR experience.
The Oculus Rift represents the pinnacle of seated / standing virtual reality. It’s an efficient setup from a throughput perspective, as each Rift setup has a small footprint.
The Vive, by HTC, is the highest end VR experience available to consumers. The Vive offers “roomscale” VR, which encourages users to walk around the virtual world and use their hands. Roomscale virtual reality with the Vive is breathtaking, and offers tremendous brand engagement possibilities.